How Much Money Are You Losing from a Poorly-Written Sales Letter? 

 

$1,000?, $5,000? $10,000 or More? Put Your Sales Letters to the Ultimate Test and See Where Your Sales Copy Stands!

 

Glyphius Copywriting Software

 

Dear Fellow Marketer,

 

It's a shame to think that money is slipping through your fingers right now because of a poorly-performing sales letter.

 

I mean, how do you know it's really a bad sales letter?

 

Is it good just because the copywriter says so?

 

Don't Waste Another Minute Wondering if Your Copy is Sabotaging Your Sales!

 

Listen, you already test and tweak your headlines, your landing pages, your offer, your price -- why not your sales copy?

 

Because until now, there was no proven way to test it. You had to trust your copywriter's experience and hope for the best.

 

With Glyphius - You can finally know how well your copy converts (in case you're wondering, this software exists for years now and has proven to really raise sales letter conversion as claimed)

 

Here's How it Works

 

Glyphius contains a database of hundreds of thousands of immensely profitable ads -- copy that is tested, tried and true. Copy that has easily made millions of dollars.

 

But that's only half of its power. Let's face it…having all the winning copy in your corner can only do so much. Anyone can build a great swipe file, right?

 

That's why Glyphius also contains thousands of ads that BOMBED. Ads that truly fell flat on their face when it came time to test. And the truth is, you need to have BOTH the good and the bad so you can honestly see where your ads and copy stand.

 

How Glyphius Can Help You Grow Your Business

 

In just minutes you'll be able to test and optimize your copy while improving your conversion rate. It's easy to do -- just copy and paste in a headline, or any paragraph / sentences of your sales letter if you'd like -- press a button and Glyphius goes to work, analyzing, optimizing and giving you a score for your efforts. The higher the score - the better your sales copy, the higher your conversion rate.

 

 

 

  • Will it make a difference if you change one word in your headline or add an exclamation point at the end? Put them into Glyphius and see the resulting score INSTANTLY.

  • Use it to test your sales letters on-the-fly. No more testing and waiting and testing some more. Split-test your copy without needlessly wasting time or money on PPC campaigns (and without revealing your data to Google or any of the other search engines!)

  • See the winning text at all times - Never worry that you'll lose a high-convertor. Your "top scoring" text is always displayed at the top, so you can test and tweak to your heart's content - making adjustments and continually trying to beat your winning content.

  • Test any part of your sales page - Paste a paragraph, a sentence, or the entire letter. There's no limit to the length of copy that Glyphius can handle. Perfect for aspiring and professional copywriters or serious online marketers who want to squeeze every clickthrough and conversion they can!

 

 

Here's What People are Saying about Glyphius!

 

Don't just take my word for it - let the testimonials of everyone from professional copywriters to beginning marketers show you just how Glyphius is THE writing tool you can't afford to be without!

 

 

"I put Glyphius to the test … and it scored, BIG TIME!

See the post title above? I came up with it after spending several minutes with Glyphius, one of the neatest copy tools I’ve ever tried. This one scored a respectable 274. Here are some others I wrote with their respective scores:

I put Glyphius to the test … and it scored, bigtime! - Score: 270

I put Glyphius through its paces … Homerun! - Score: 168

I put Glyphius through its paces, it Scored! - Score: 151

I put Glyphius through its paces … and it Scored! - Score: 219

I tested Glyphius for Two Weeks — It’s A Winner! - Score: 151

I put Glyphius through its paces — And it Scored! - Score: 141

I put Glyphius through its paces … And it Scored! - Score: 219

Glyphius Put to the Test … And it Scored! - Score: 218

Does Glyphius Really Work? - Score: 170

Boost Your Copy’s Response Rates with Glyphius? - Score: 18

Boost Your Copy’s Response Rates with Glyphius? Yes, you can! - Score: 90

Does it really do that? Yes, Glyphius! - Score: 94

Yes, You can really Boost Your Copy’s Response Rates! - Score: 191

Yes, Glyphius Really Can Boost Your Copy’s Response Rates! - Score: 170

Can Glyphius Really Boost Your Copy’s Response Rates? - Score: 159

It took me about 15 minutes to write and test these titles. Sometimes I tested small (changing 2 to two) and sometimes I rewrote the entire phrase. But what I discovered using Glyphius was that even a seasoned copy pro like me can seriously benefit from a purely statistical analysis of what works and what doesn’t.

A few weeks ago, I saw Glyphius mentioned in Brian Clark’s Copyblogger. It looked interesting so I wrote James Brausch, its developer, and asked if he’d let me review the software for my Copywriting Maven readers. Graciously, he unlocked the keys to the kingdom for me and let me explore. After two weeks of testing, here’s what I discovered …

It actually worked! I was seeing higher response rates after using Glyphius to score my copy.

I tested Glyphius on two current AdWords campaigns. One campaign is a white paper offering for a tech company, the other is a complimentary consultation for a financial services firm. Both are B2B, lead generation programs. Both campaigns have been running for several weeks and I had already performed multiple tests on heads/body copy. Perfect for a Glyphius test.

I took the top performing ad from each series and ran each component through Glyphius. The changes I made weren’t big ones as you can see. Check out these before/after ads: (Response rates are calculated as click-thrus.)

Before Glyphius (.10% CTR)

xxxx xxxx Rules Changing
Reduce regulatory risk & exposure
Learn how with PROGRAM NAME
www.COMPANY.com

After Glyphius (.38% CTR)

Changing xxxx xxxx Rules
Reduce regulatory risk & exposure.
Learn more - PROGRAM NAME.
www.COMPANY.com

Now look at this:

Before Glyphius: (1.27% CTR)

SAME HEADLINE
Reduce data loss, downtime & cost
Get Best Practices - Download now
www.COMPANY.com

After Glyphius (1.43% CTR)

SAME HEADLINE
Reduce data loss, downtime & costs.
Get "Best Practices" Report!
www.COMPANY.com

Not a huge amount of difference between the two ad sets. But when you can consider that in the B2B world, each customer can represent several hundreds of thousands of dollars in annual and/or lifetime revenue — your client cares about even 1/10th of a point difference in response rate and it’s your job to make your copy deliver.

The idea behind the software is simple. Compile thousands of profitable
and unprofitable text ads. Analyze the words, phrases, sentence structure, even
punctuation and pour it all into a massive database. Shake, stir and strain. And voila — you’ve got an amazingly reliable statistical tool to guide you as
you craft heads, subheads, or anything you like.

My suggestion, tho, is to use Glyphius for scoring essential promotional components - headlines, titles - to give you the maximum bang for your writing/testing time.

Keep in mind, tho, that Glyphius can’t teach you how to write effective copy. It won’t give you stronger synonyms. It won’t give you check your spelling or make grammar suggestions. It’s not a "smart" piece of software in that regard.

But it will tell you that the phrases "white paper" and "download" may drag down your score and the terms "report" and "get" will boost it higher. That kind of analysis will make every copywriter - seasoned or aspiring - better at their job. And isn’t that the whole point?

Find out more about Glyphius here.

Super easy to install. Try it on a current project or spec assignment. (The publisher guarantees your satisfaction, too. But trust me, you won’t be calling him on it any time soon.) Add this tool to your own talents and expertise, and you’ll be giving your copy an incomparable boost in effectiveness that you or your client will be able to quantify and measure — and those are the best kind of results!

Did I mention that it’s absolutely fun to use, too? I spent about 2 hours one day just writing and testing email subject heads for a project I was working on. The scoring gets a little addicting so consider yourself advised :=)"

Roberta Rosenberg

CopywritingMaven.com

 

 


"I justed wanted to say that Glyphius made my conversion rate soar by more than 10 times.

I don't know how it works but whatever it's doing it really works."

Tim Carter

http://www.AdsenseBusinessKit.com

"James Brausch is CRAZY!

CRAZY making me money!

I thought that might get your attention. If any of you have been around WF for longer than a day or two you have probably had the opportunity to read one of James' postings. James has a few products he sells and he has a blog. He is a bit of statistician. He likes to test things... surely you test things- your sales letters perhaps?

Anyway, James has been doing some tests and publishing the results in his blog and I took some of his results and I applied the knowledge gained to one of my product sales letters and I improved my conversion rate from about .5% to 4.5% - that's a 900% improvement for the math challenged and there was no change in the composition of my traffic.

Granted, I am just a beginning copywriter. I haven't been doing this for very long but I know gold when I see it.

Basically, I incorporated his results as follows:

1) I took a 15 page sales letter and made it 5 pages.

His tests indicate that short sales letters convert better than long sales letters with the ideal being 3 - 5 pages long.

2) I chose #000080 as the headline color.

His tests indicate that this is an ideal headline color.

3) I ran every headline and body paragraph through his product, Glyphius, to improve the scoring of the text.

Some were improved significantly, some were already scoring decently.

And I now convert 1 in 20 visitors and it only took me an hour to do. What you should walk away from this posting thinking is are you converting every visitor effectively? If you are a beginning copywriter I think James test results and software can benefit you greatly. Consider the difference between converting 5 people per week and 45. It's huge. Best of all, James has foolishly shared his test results in his blog so you don't need to pay him anything to potentially improve you conversion rate but once you get a taste you will probably want to give Glyphius a try. I recommend it.

Also, keep in mind, I made many changes at once so I can't give you a breakdown of what effect each of the changes had - only the aggregate effect and this is not the proper, scientific approach but the result speaks for itself.

I'm not the kind of guy who likes to run around giving testimonials and I don't stand to make a dime from this posting. The reason I was driven to post is I noticed when James tries to help people improve their sales letters and headlines he inevitably gets attacked by someone. People absolutely freak out when they realize he is using a piece of software to improve sales conversions. They can't believe software can tell you how to write a better sales letter.

I believe. I like to call Glyphius "Gary Halbert v1.0" Don't misunderstand, you still need to understand the basics of copywriting but James' tests and Glyphius really do make a difference."

Bobby Griggs

ShrubSoft.com

"I've used Glyphius a couple of times already and am impressed by what it delivers."

Anthony Blake

ABlake.com/Forum

"I started Glyphius with a headline scoring 146. After about 20 minutes, I tweaked it until I got a score of 383.

Running the new headline against my original headline led to an opt-in increase from a dismal 0.53%, to a more respectable 1.17%. I know, I have a long way to go."

Dennis Murphy

MustLoveMutts.com

"Your Glyphius software really blew me away. At first, I was pretty skeptical but I decided to give it a try. I took one of my sales page's headline and paste it in Glyphius. It gave me a score of 287. After a lot of tweaking and adjusting, I upgraded my score to 407!. And the result completely blew me away...

I got double the amount of opt-ins from my sales letter. Wait till I use Glyphius on every one of my paragraphs, I can't wait. Anyone who wants a "money sucking" sales page should definitely get a copy of this 'amazing' software.

Thanks James, you've done it again!"

Alan Luk

http://www.ProBuilderPlusBiz.com

"This software is already improving my ability to write a headline that as you say "grabs me". Instead of just staring at the screen wondering which headline is better, I now have something to compare to. I really like it. My first effort went from a -4 to a 221 and yes the new headline did "grab me" a lot more effectively from a seat of the pants reading of the sites intro."

Thomas Dean

ThomasDean.net

"I ran my entire 13 page control for one of our web-sites through Glyphius. It took 10 hours.

The conversion on the control was 1.55%.

Through 688 unique visitors (yes I know it's still early) the conversion rate is currently 3.15%

Is it worth the money? You tell me..."

Ernie Johnson

Labradoodle-Guide.com

"I typed in a headline and let the software test it. It supposedly looks at your headline and compares it to a huge database of tested words, phrases, and other headlines. If you scored low, you change your headline with a word or two, or some punctuation, and test it again. You keep trying to create a headline or sentence with a higher score.

This was fascinating. I became addicted to “the game” of seeing if I could improve my headline. I was learning as I went along, too."

Dr. Joe Vitale ("Mr. Fire!")

http://www.MrFire.com

"Besides using Glyphius to optimize several sales pages we also use it to try variations of book titels for the books we publish."

Cranendonck Coaching
Maarheeze, NB, The Netherlands
http://www.amazon.com/Achieving-Objectives-Practical-management-techniques/dp/9079397032/

 

So lets recap. The Glyphius software that has a built-in database of profitable and unprofitable ads. The software simply boils down your ad copy, head line, or any paragraph of text into a simple score showing you how much your ad is similar to profitable ads and different from unprofitable ads.

You'll be able to use it immediately after you order. Since the data is built in, you can score your first ad just seconds after you order. It's as simple as typing in some text and clicking the score button. So go ahead and click the order link below and get started.

 

Click Here to Start Using Glyphius